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IF EVERYTHING that the network marketing companies said were true, many UAE Mates should have turned `crorepatis' by now. They, those fortunate ones, must by now be sitting on huge piles of currency notes, counting them gleefully. But then the truth, like always, is bitterly different.

Promises sometimes remain, hollow as ever. But, this is a  Natural Cure with F.I.R Technology.

There have been many who, in their quest for easy money, jumped into the Multi-Level Marketing (MLM) race. And many are the players who have burnt their fingers badly in this game. 

Yet, UAE is still the hottest MLM destination in GCC. Perhaps, the insatiable quest for quick money never dies in this city. There is still a mad rush for the alluring get-rich-quick `tricks'.

Listen to this one: UAE is going to be  flooded with an array of `magic products' that claim to keep you fit as a fiddle and also fetch you unlimited wealth. This is no cock-and-bull story. This is exactly what one private company claims to give through their diverse products.

No more drugs. No more doctor calls. Simply get rid of nagging ailments and any disease under the sun by wearing their products, eight hours a day for three months. And to grow wealthy, even as you grow healthy with it, just propagate their products. The system works something like this. Lure four others to buy these products. As the chain grows bigger, the pyramid grows bigger and the people down the line get wealthy and healthy. This is what the company propagates.

The UAE-based company launched its UAE operations during December 2002.  It has a wide array of products for its MLM promoters. They range from T-shirts, briefs, lingerie, bed sheets, napkins and pillow pads to belts, necklace beads, all supposed to be made with the help of Malaysia's Far Infra Red (FIR) Technology.

According to the company's promoters, FIR products activate molecules in the body. They boost blood circulation and eliminate the body waste more quickly. Highly powerful in enhancing oxygen level in the blood, the FIR products are made with a mixture of 26 ceramics and various mineral oxides. This mixture, capable of producing FIR rays, is pre-heated to 1,600 degree centigrade and then shaped into bio ceramic health products.

However, the products come with an expensive price tag. A belt a T-shirt, a set of briefs  and a bead chain.  For those who run the risk of a heart attack they have a Health Card that resembles the regular credit card. All one has to do is buy it , keep it in one's shirt pocket, close to the heart, and just forget it. The bearer, the company claims through its brochures, will be free from heart ailments.

"Don't underestimate the healing power of these products. Use it yourself before you make a comment on it," says Mr. Mani, the Managing Director of the Conybio Emirates.. Many are joining the ever-expanding web today and many claim to be reaping rich rewards too. What are the baits that lure people to this network marketing? Easy money, financial freedom, personal recognition and flexible working time are some of the factors that propel many into this health-marketing web. Moreover, the company does not stress on educational qualification and experience. And importantly there is the sense of working on one's own.

However, for the medical fraternity, the FIR concept remains a bitter pill. "What's the rationale behind their claims? Can complicated heart ailments be prevented just by wearing a T-shirt or a health card?" a customer asked us.

While many who have given up this easy money dream, allege that the company is really conning the public with its bogus claims, the company is ready with counter claims.

Right from the moment of one's birth, impurities and toxic substances get accumulated in the body. According to the naturopathy system of healing, it is believed that such toxic impurities are the triggering factors of various diseases. Naturopathy, in its unique system of healing, has been using FIR rays from the sunlight to stimulate and eliminate these toxins from the body more quickly. And ceramic was the only substance the naturopath used for this body revitalisation and curing since ancient times. Ceramic, extracted from clay, has the power to activate blood circulation and this healing power of ceramic is what is used by this company for its health products, reveals a senior official of the company.

To build a successful network one should recruit a certain number of distributors. And this number should grow. But many find it hard to recruit the minimum required down lines. 

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